Customized Captive Portals
A captive portal is like a door to access wireless services. It may look like a standard webpage with a pre-assigned user ID and password or in a way that allows users to input a room number (i.e. hotels, hospitals etc.) and most people click through the login process without giving it much thought.
However, a captive portal can do much more than just security purpose, like user data collection for further marketing analysis, separating guest traffic and evaluating brand awareness. Furthermore, combined with 4ipnet’s Service Zone architecture, the captive portal can also show the unique branding with the location-based ad and collect targeted user data via multiple social media platforms.
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